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Five ways authors can use their Twitter header to build their platform

Your Twitter page header is prime Twitterverse real estate. Think of it as your own personal billboard. What do you want it to say?

A well crafted header can introduce you to potential readers, help create buzz about an upcoming book release, promote a new book or advertise a book tour.

1.Hello, Twitterverse

Let your header introduce you to the world. This is a great concept for authors working to build their platform or if you are new to Twitter. You don’t need to be an artist to create a professional looking header. Online tools like CanvaFotor or FotoJet let you include photos, logos, a website, other social media, quotes or a short description of your work. Ask yourself, what do you want your audience to know about you?

2. Countdown to your book release

Use your Twitter header to countdown to the release of your new book. Create a header to showcase your cover art. Include a quote from the book, a high-profile blurb or a positive review. 

3. On sale now! 

Use your header to promote the sale of your new book. Create an image with your cover art, publisher logo, a blurb or review. 

4. Promote your book tour schedule

If you are going on a book tour, tell us about it. Use your header to promote your book tour schedule. Create a compelling image that includes tour dates and locations. 

5. It works just like a fridge!

Don’t know what to do with all that fan artwork? Create a collage and post it on your header.


Have a great idea for a Twitter header? Send it to @MayraECuevas


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